Delaware and Hyderabad based tech start-up AppVirality Inc, raised an undisclosed amount from prominent investors in US and India. Having graduated from the Microsoft Accelerator in May 2014, the start-up today annouced that they raised seed round from industry prominent investors including Rajan Anandan (Google India), Mike Galgon (aQuantive), Ravi Gururaj (Nasscom), Ashim Mehra (Baron Capital), Mohit Saxena (InMobi), India Internet Group, and TNN Capital.
Developed by brothers and founders, Ram Papineni and Laxman Papineni, AppVirality is a plug and play growth hacking toolkit for mobile apps, that helps app developers in identifying and implementing the right growth techniques without having to code.
AppVirality currently offers two growth techniques aimed at increasing app downloads and user engagement through organic channels. Team said, today they are releasing a new growth technique called “Personalized In-App Referrals” which helps app developers in running custom In-App referrals without having to code.
“The world is amidst a massive shift in mobile space and we are happy to see one of our portfolio companies is leading this change. We are confident that this investment will drive the AppVirailty Team to innovate further and bring in more such ideas in the market.” – Ravi Narayan, Director, Microsoft Ventures India
“We will be using funds for further product development and hiring talent. Growth hacking is on hightime at the moment, Our vision is to build a robust product that gives power to the growth or marketing teams who can login to our dashboard, select growth techniques and implement on the fly, no coding required.” said Ram & Laxman.
Nestled in the technological hub of Hyderabad, AppVirality currently is a 6 member team working out of IIIT campus. The company is looking at steady expansion and has over 700 apps signed up and integrated with 60 plus apps to begin with. The company is also aiming at adding three more unique growth techniques to its product suite by end of May 2015.
In the pic above are the founders Ram Papineni(right most) and Laxman Papineni(center) , and product manager Madhu. Madhu happens to be a close friend of the founders who recently joined the AppVirality team, quitting his high paying job at an MNC.