The Startup @ Mumbai, Niffler, which is a mobile-first venture helps users discover deals and discounts from brick and mortar stores. SAIF Partners today announced a seed investment of US $ 1 million in this brain child of 3 IITians. The freshly infused capital will be used towards expansion and diversification.
Niffler is a company started with the aim of making real life experiences such as shopping and eating out more fun and interactive which is Co-founded by the investment bankers Edul Patel, Prince Arora and Viraj Shah.
Niffler app is a one-stop destination to find deals from offline merchants across categories including food and drinks, spas and salons, apparel and home décor. It has 3,000+ active offers listed across 15,000+ stores. The team has also partnered with big brands like McDonald’s, Ammi’s Biryani, Birdys, Cafe Moshes and Four Fountains De-Stress Spa to provide exclusive offers for Niffler users. At present, there are 300 outlets in Mumbai that offer Niffler-exclusive discounts and the number is rising exponentially.
How it works behind??
The app notifies the users of new offers from their favourite brands as soon as they go live. It learns from a user’s habits and serves up curated deals based on items that a user likes. Over 600 brands – including perennial favourites like Zara, Forever 21, and Shoppers Stop – have had their ‘End of Season Sales’ featured on Niffler.
For merchants, Niffler drives footfalls to their stores by enabling them to connect with customers and push relevant information at moments when it matters most.
Niffler provide tips and recommendations for customers to chose what they need in mind!!
The app is currently available for Android on Google Play and is going to be launched soon on the iOS platform.