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The newly funded rewards app – bounty, launches in Delhi

Last year, StartupShowcase published an article & an interview regarding a reward giving Mobile application which is based at Bangalore.

Bounty, India’s first & only ‘walk-in to get rewards app’ has now launched in Delhi. The hot favorite app of Bangalore, Hyderabad and Chennai, is aiming to create waves in Delhi now. When you visit any of your favorite places, be it a restaurant, pub, saloon, spa, retail store, grocery store etc (1000+ places in Delhi), the app will automatically recognize the place and alert you to collect bounty points. You have to just tap once to collect the reward points. These rewards can then be redeemed against a host of offline and online gift cards with no conditions and no coupons.

The app works even without your GPS being on or when your 4G/3G is switched off too. Bounty is the first rewards app in India to provide android wear support.

Rewarding thy customers has always been the best way of retaining them. However, most reward programs do not work due to the pain in collecting and redeeming of rewards, lack of flexibility and relevance of rewards. In order to ease this consumer difficulty, apps like bounty come into picture.  Bounty app automatically rewards your everyday lifestyle activities. You just live your life in terms of eating out, shopping, visiting places etc and bounty automatically alerts you to collect reward points. These reward points can be redeemed at merchant partner’s online sites or offline outlets with no conditions (these are equivalent to cash).

Bounty is a platform for offline businesses to target, engage and manage their customers in real-time. To us, it seems like a lead gen or a prospecting business model for offline stores. This can enable the offline merchants to effectively compete with ecommerce sites using their core strength of “seeing it in real”. Since the customer has to really walk-into a physical store to get bounty points, businesses are not paying for some digital traffic but for real foot traffic.

In India, bounty competes with Crownit, Payback and a few others who reward users to take a picture of bill or by giving your phone number or by tagging your cards etc  but bounty has pioneered automatic check-ins with cutting edge technology.

It’s not just about technology but about how the technology works seamlessly for a easy and delightful consumer experience. Bounty is able to crack this sweet spot. Bounty claims to be having close to half a million downloads in less than year that the have been operational without any advertising or marketing and it definitely shows how much consumers are loving it! Bounty drove 6+ million walk-ins to offline stores rewarding consumers with 60+ million points so far. So walk into your nearest place and get automatically rewarded with bounty app.

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Founder, Investor, Entrepreneur & Mentor of Expibotz Technologies Pvt Ltd, Startup ShowCase, Neukoz Technologies, Magik Media, Make My Experience, Swan Logistics, etc...