Apple Inc. set Sept. 12 as its most important day of the year when the world’s most valuable public company will unveil the next iPhones.
The event will be held in Cupertino, California, at the Steve Jobs Theater on the company’s Apple Park campus, according to Apple’s website. “Gather Round,” the invite said, likely referring to the shape of the company’s new campus.
The company will unveil its renewed iPhone strategy at the event. It’s planning three new models that look like the iPhone X, including a refresh to the flagship device, a larger premium model, and a larger, cheaper model that comes in different colors. All three devices will have facial recognition and edge-to-edge screens like the iPhone X, but the two premium models will have OLED screens, while the cheaper phone will use LCD technology, Bloomberg News has reported.